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Marketing Manager

at HCareers

Posted: 11/11/2020
Job Reference #: 9447_1537067
Keywords:

Job Description

POSITION OBJECTIVE

This position is an integral part of on-site marketing and communications to ensure that the property is executing digital, print, and social media materials consistent with the corporate brand standards, producing materials in a timely manner and on budget to meet the needs of the different revenue generating departments. This role helps build marketing plans, targeted campaigns, and identifies and activates channels to drive consumer awareness and preferences, increase market share and build Hotel Bennett brand awareness. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement, the effectiveness of marketing and communications campaigns, and leveraging vendor resources to execute plan.
ESSENTIAL JOB FUNCTIONS

    -Facilitates social media engagement and updates content in digital channelsReceive, coordinate and manage in conjunction with the DOSM and Corporate Marketing team all requests for marketing materials including on line, electronic, website, presentations, collateral, ads, signage.
    -Manage the execution of assigned projects from concept through development, delivery and analysis working with designated designers, copywriters, printers and e-marketers and keep corporate control log updated.
    -Social Media:
    -Manage all branded and co-branded materials for consistency and adherence to brand standards
    -Maintain inventory of print collateral and ensure outdated materials discarded
    -Manage the CMS (Content Management System) for property and related websites
    -Prepare presentation material for electronic marketing webinars, sales presentations as needed by sales and other revenue generating areas,
    -Oversee photo shoots, management and file storage in conjunction with Corporate Marketing to ensure outdated imagery is removed from property library and use.
    -Acts as the on-property media liaison.
    -Maintain and update property profile, offers and information on websites and portals for partners, i.e. Preferred Hotels, cVent, Elite Meetings, etc.
    -Identify and keep updated local and regional on line listing sites for all revenue areas including Food and Beverage, Spa, Golf, Rooms.
    -Manage and prepare files for monthly membership newsletters in conjunction with Corporate Marketing.
    -Maintain competitive research for all revenue areas including information for holidays, special events.
    -Prepare final ROI on all special promotions, events, holidays using the corporate ROI form.
    -Assist in growing hotel database, including spa and F & B, and submit to LMG/NAVIS database.
    -Utilize LMG/NAVIS to run analysis reports as requested by DOSM and VP of Marketing
    -Develop landing pages as needed for promotions, local accounts/partners, groups and marketing campaigns in partnership with Corporate Marketing.
    -Participate in weekly marketing meeting with DOSM, F & B, PR, etc...
    -Assist with all other marketing tasks and projects as needed.

      -Develops and executes promotional campaigns in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
      -Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
EDUCATION/EXPERIENCE

    -Must be 18 years of age or older.
    -High school diploma or equivalent required
    -Bachelor's degree (B.A.or B.S.) from four-year College or university; or four years related experience and/or training; or equivalent combination of education and experience is preferred
    -At a minimum, must possess at least five years related sales experience and training or an Associate's Degree or equivalent from two-year College or technical school; or equivalent combination of education and related sales experience
    -Prefer some graphic design background with Dreamweaver, InDesign, etc.
REQUIREMENTS

    -Excellent written and verbal communication skills.
    -Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedural manuals, newspapers, periodicals, journals, and manuals.
    -Write routine reports, correspondence, business letters, summaries, and reports using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.
    -Ability to speak effectively before groups such as customers or employees.
    -Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
    -Use mathematical skills to interpret financial information and prepare reports and budgets.
    -Read and interpret business records and statistical reports.
    -Make business decisions based on reports and similar facts, as well as on experience and personal opinions.
    -Must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Salamander Hospitality issued software programs implemented, including but not limited to the following:

      -Microsoft Word
      -PowerPoint
      -Microsoft Excel
      -Internet browser programs
      -Knowledge of e-mail platforms
      -Knowledge of CMS (Content Management Systems)
      -Knowledge of basic photo editing, resizing images
      -Basic html knowledge an asset as is experience in InDesign
PHYSICAL DEMANDS

    -While performing the duties this job, the employee is regularly required to stand; walk' use hands to finger, handle or feel; reach with hands and arms; stoop, kneel, crouch; talk and hear.
    -The employee must be able to lift and move up to 25 pounds.
    -The employee must be able to see differences in widths and length of lines such as those on graphs.
    -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salamander Hotels & Resorts is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Salamander is a drug-free workplace and participant in E-Verify.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!